Creative Ideation
The inception of every great creative concept lies in a strong creative brief, supported by a creative process that cultivates expressiveness, pushes creative boundaries, but most importantly, respects and honors the brand.
From brainstorming sessions to working with production designers on campaign deliverables, I’m committed to every step of the creative process in developing an effective and engaging campaign.
Build, Develop &
Lead Design Teams
A great creative concept is also only as good as the talented team that nourishes it, develops it, and executes it. I understand a team’s strengths, can provide clear direction and constantly work to inspire innovation to create impactful and engaging brand experiences.
Brand Development
A strong brand foundation is vital to the success of any creative campaign. With every touchpoint and every experience, the integrity of the brand is always at stake.
As a passionate and dedicated brand ambassador, I believe in the brand, protect the brand and constantly push to evolve the brand forward.
Photography Direction
More times than not, a successful creative campaign is incredibly reliant on powerful imagery to support the campaign’s mission.
I recognize composition, subject focus, depth of field and other intricacies of photography are essential when directing photographers, to ensure impactful and engaging imagery that effectively supports and represents a brand or campaign.
Video Direction
From storyboarding and pre-production planning, to full shoot days and post-production editing, I can lead or support all aspects of video production, ensuring that the end product fits the audience and the medium where it’s presented.
Port of San Diego
2016-Present
Oversee creative direction for entire organization, supporting all marketing campaigns spanning multiple industries. Directly manage and oversee internal multimedia design team, copywriters, content specialists, external design agencies and freelancers.
Sycuan Casino
2012-2016
Managed all creative projects produced by an internal design team, including paid/owned media, collateral, web, social media, and video production.
San Diego Padres
2005-2011
Responsible for overall creative strategy in support of all marketing and brand initiatives. Built and managed internal design team from scratch.
